Fractional Commercial Director
Senior commercial leadership that brings sales, marketing and growth under one direction.
When sales and marketing are busy but growth feels disjointed, the missing piece is often commercial ownership. Momentum works as your outsourced Commercial Director, connecting strategy, execution and accountability with senior input that fits your business.
Delivered through Momentum, led by Gavin Belton-Rose’s 25+ years in sales, marketing and commercial growth. We connect this work with your wider business priorities, with clear ownership and follow-through.
Commercial leadership with ownership
A Fractional Commercial Director gives your business clarity, structure and direction without the overhead of a full-time appointment. We take an active role alongside you, your team and your partners.
- Define the commercial strategy
- Bring sales and marketing together around shared goals
- Identify where revenue is being lost and address the gaps
- Prioritise work with a meaningful commercial impact
- Support and guide in-house teams and delivery partners
- Keep activity connected with outcomes
When this support makes sense
The role is particularly useful when the business needs senior thinking and clearer ownership of growth.
- Growth is happening, but feels chaotic
- Sales and marketing are not aligned
- Revenue depends too heavily on the founder
- Agencies, freelancers or individual tactics have not delivered consistency
- You need commercial leadership without a full-time overhead
A plan built around your business
We apply more than 25 years of real-world sales and marketing leadership to your current situation. Your goals, priorities and constraints shape the work.
- Review the current commercial setup
- Clarify objectives and the practical limits around them
- Build a realistic growth plan around available resources
- Connect outreach, marketing and follow-up
- Create a workable structure without unnecessary complexity
- Maintain focus when competing demands arise
Stay involved from strategy to execution
Momentum remains involved as the work progresses. You retain control of the business while gaining senior commercial direction.
- Guide internal sales and marketing teams
- Coordinate website, SEO, PR and outreach partners
- Oversee campaigns and messaging
- Test ideas before committing time or budget
How the role works in practice
Support is usually retained monthly, with a clear scope and agreed priorities. It provides ongoing leadership and a regular rhythm for reviewing progress.
- Strategic planning and direction
- Weekly or monthly commercial check-ins
- Performance reviews and adjustments
- Sales and marketing alignment
- Growth prioritisation and decision support
Why Momentum
Our role sits at the connection between sales and marketing. We bring practical commercial judgement, hands-on support and accountability to help owners regain clarity and confidence.
Start with a commercial conversation
We begin by looking at where the business is now, what is holding growth back and whether fractional commercial leadership is the right fit.
Your investment
Momentum Partner · from £4,950 + VAT/month
The Partner package includes the full fractional Commercial Director role, 30 hours of support, board-level reporting and quarterly planning. Gain Momentum is included as part of the service.
Compare packages and inclusionsThe plan, the people and the platform.
Keep prospects, conversations, pipeline, content and next actions connected. Use Gain Momentum with your team, or alongside hands-on commercial support from Momentum.
Get clear.
Get moving.
Let’s talk about where you are, where you want to go and what is getting in the way.
Book a free consultation