LinkedIn Outreach & Lead Generation
Relevant conversations with the right people, supported by structured follow-up.
Relevant outreach starts conversations with people who have a reason to hear from you. Momentum combines clear targeting, human messaging and consistent follow-up to create commercial opportunities within a wider growth plan.
Delivered through Momentum, led by Gavin Belton-Rose’s 25+ years in sales, marketing and commercial growth. We connect this work with your wider business priorities, with clear ownership and follow-through.
Outreach with commercial intent
The work is structured around the quality and relevance of conversations. It supports businesses seeking a consistent flow of opportunities beyond reliance on advertising, cold calls or constant content output.
- Clear targeting and positioning
- Relevant messaging shaped by people
- Consistent follow-up
- A focus on commercial opportunities
Why outreach can disappoint
Poor results often come from a gap in the plan or the process.
- Targeting the wrong people
- Generic messages
- Automation without a clear strategy
- No structured follow-up
- No connection between outreach and the sales process
What the service delivers
We build the audience, message and sequence around your positioning, then review responses and refine the activity.
- Audience definition and targeting
- Messages aligned with your commercial positioning
- Controlled automated outreach sequences
- A consistent follow-up rhythm
- Ongoing optimisation and refinement
How Gain Momentum supports the work
We deliver outreach through Gain Momentum, combining automation and structure with commercial oversight. The platform keeps activity moving while the conversations remain human.
- Run outreach consistently in the background
- Maintain message quality and relevance
- Track responses and conversations
- Reduce reliance on the founder’s daily prospecting time
Connect outreach with sales
Momentum creates introductions, conversations and opportunities. Your business takes those opportunities into the sales conversation and conversion process. Clear ownership keeps the approach commercially useful and follow-up accountable.
When outreach support makes sense
Outreach works best as part of the wider commercial plan.
- You want a more consistent flow of relevant conversations
- Founder-led sales time is limited
- You want routes to opportunities beyond advertising
- You need a structured outreach system
- You want regular activity without having to run it every day
How the service is delivered
Use Gain Momentum yourself through DIY, or with Gavin’s support through DWY. These plans focus on how you use the platform. For more hands-on involvement in the business, Core, Growth and Partner connect commercial strategy, delivery and review, with Gain Momentum included as part of the service. Ongoing campaign management, monitoring and refinement are agreed around the chosen level of support.
Your investment
DIY £299 + VAT/month · DWY £899 + VAT/month
Gain Momentum DIY is £299 + VAT/month for self-managed platform access, onboarding and one campaign. Gain Momentum DWY is £899 + VAT/month with support from Gavin on setup, messaging, monitoring and a monthly performance report. For more hands-on commercial involvement, Core, Growth and Partner include Gain Momentum as part of the wider service.
Compare packages and inclusionsThe plan, the people and the platform.
Keep prospects, conversations, pipeline, content and next actions connected. Use Gain Momentum with your team, or alongside hands-on commercial support from Momentum.
Get clear.
Get moving.
Let’s talk about where you are, where you want to go and what is getting in the way.
Book a free consultation