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Case Study: Foxall Surveyors Digital Marketing Success

  • Gavin Belton-Rose
  • Apr 8, 2024
  • 2 min read

Client Overview:

Foxall Surveyors is a reputable RICS surveying company in Wrexham, UK, specialising in home buyers and commercial surveys. Seeking to boost their online presence and rankings, Foxall Surveyors aimed to revamp their website, optimise for SEO, enhance LinkedIn presence, and drive enquiries.


Project Goals:


  1. Develop a modern, user-friendly website for Foxall Surveyors, optimised for search engines.

  2. Improve visibility on Google through SEO strategies and local keyword targeting.

  3. Enhance LinkedIn profile with engaging content and networking.

  4. Increase enquiries through integrated digital marketing efforts.



Strategies Implemented:


  1. Website Revamp:

  • Designed and developed a new website for Foxall Surveyors with a focus on user experience and mobile responsiveness.

  • Optimised website content with relevant keywords for improved search engine rankings.

  • Included clear calls-to-action to encourage visitors to enquire about surveying services.

  1. Search Engine Optimisation (SEO):

  • Conducted keyword research to identify high-value keywords for home buyer surveys in Wrexham.

  • Optimised website meta tags, headings, and content to enhance organic search visibility.

  • Implemented local SEO tactics to attract potential clients in the Wrexham area.

  1. LinkedIn Marketing:

  • Updated Foxall Surveyors' LinkedIn profile with professional branding and engaging content.

  • Shared industry insights, success stories, and company updates to increase engagement.

  • Connected with industry professionals and potential clients to expand the network.


Results:


  1. The new website improved Foxall Surveyors' online credibility and user engagement, leading to an increase in website traffic and enquiries.

  2. SEO efforts resulted in higher rankings for targeted keywords, driving organic traffic and generating more leads.

  3. LinkedIn presence strengthened Foxall Surveyors' professional reputation and facilitated valuable connections within the industry.


Conclusion:

Through a focused digital marketing strategy encompassing website revamp, SEO optimisation, and LinkedIn marketing, Foxall Surveyors successfully enhanced their online presence, improved search engine visibility, and increased client enquiries. The strategic approach led to a stronger brand position and heightened engagement with potential clients in the Wrexham area.

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